adidas Made For You Korea Seonbi Jang-ot Tee | Store Exclusive

The adidas Made For You Korea Seonbi Jang-ot Tee is a customized adidas Trefoil Essentials Tee made of 100% Cotton featuring a ribbed neckline and customized to include the two Seonbi cartoonish character wearing Jang-ot’s with their Jindo dog at heel.  The Front of shirt sports an embroidered Trefoil Logo on front pocket area. Designed with exclusive graphics only available at adidas Korea Seoul Made For You Flagship stores particularly the adidas Seoul Seongsu store.

• Design Inspiration: Design idea focuses on traditional Korean historical figures sporting adidas gear. The two cartoon characters feature a male scholar (Seonbi) and a female noble depicted wearing a traditional Korean overcoat (Jang-ot). While maintaining traditional attire, all three subjects: the scholar, the noblewoman, and their faithful dog are wearing iconic Adidas sneakers. The faithful canine is a traditional Korean Jindo dog (Jindot-gae (진돗개). The characters are set against a landscape of stylized, traditional Korean pine trees and serene nature, honoring historical folk art (Minhwa). 
• Adidas Made For You (MFY):  Based in Seoul South Korea, it is an in-store customization experience offered at major flagship stores like Adidas Hongdae Brand Center, Adidas Brand Flagship Seoul in Myeongdong, and the Adidas Originals flagship Seongsu. It allows customers to personalize apparel, hats, and shoes using local Seoul-inspired graphics, patches, transfer designs, and shoelace charms. 
• How It Works: You select a base item like a plain t-shirt and then choose from a variety of exclusive heat-press patches, graphics, and typography to customize a one-of-one tee.  
• Exclusivity: The shirt is a one-of-one tee designed by us and exclusive to the adidas Seoul Seongsu store making it a must have for collector’s. 
• ASIA Sizing: Compared to Nike US sizing is it recommended to size up when buying ASIA sizing. Example US Large = ASIA X-Large