Joe Freshgoods New Balance 1890 Naughty Things 2026

JFG’s New Balance 1890 pack takes inspiration from the hip-hop music videos of the late ‘90s and early 2000s. Think of the work Hype Williams was putting out with Busta Rhymes, Ja Rule, Missy Elliot, and more. It’s quite clear when you take a look at the packaging, which has a “fish eye lens” look to it, allowing you to look into the box and see the sneaker itself. 

• Inspiration: referencing the aesthetic of iconic videos like Busta Rhymes' "What's It Gonna Be?!" and Missy Elliott's "The Rain"
• Upper:Features a purple-to-black gradient on its layered synthetic and textile overlays 
• Overlays: Layered synthetic and textile “tooth like” overlays with glossy black patent leather accents and silver trim..
• Branding: Includes a molded "N" logo on the side, "JFG" printed on the lateral heel overlay, and a custom JFG logo on the heel and insole.
• Performance Tech: Utilizes ABZORB midsole cushioning for impact resistance and a Stability Web for torsional rigidity.
• Special Packaging: The shoes come in a custom box designed to look like a diamond metal plate with an oval "fisheye lens" window, paying homage to director Hype Williams.

Style: U18908JY | Color: Purple/Black | Material: Mesh/Synthetic | Release: 4.23.26 | Retail: $200 | Condition: 5 of 5 (See rating breakdown)

5⭐️: Brand New | 4⭐️: Almost New | 3⭐️: Minor Defects | 2⭐️Worn +4X | 1⭐️: Beaters